Merchandising happens inside and outside restaurants and retail food locations. Many times something that attracts our interest happens well before the “point of sale.” Who wouldn’t want to eat here. Remember this concept can work for or against you. The garbage bags waiting outside your location or old coffee cups on the ground are doing just as great a job communicating something about your business. This is design is spectacular and very compelling. I have a feeling it’s not a fast food joint. Check out the link to view Archtectural Digest’s slideshow of great restaurant designs.
http://www.architecturaldigest.com/ad/2012-05/best-new-restaurant-design-article
