Successful visual food merchandising via printed communications drives messages to consumers through persuasive images, writing, ideas, or promises, all designed to boost food sales.
Below are categorized examples of effective brand marketing collateral:
Signage
- Entrance
- Menu
- Door
- Window Clings
- Price Signs
- Table Tents
Design
- Murals
- Framed Photos
- Large Format Posters
- Placemats
- Coasters
Marketing Materials
- Menus
- To-Go Menus
- Mini Menus
- Stickers
- Coupons
- Door Hangers
- Catering Information
Business Essentials
- Business Cards
- Postcards
- Flyers
- Promotional Stationery
- Presentation Folders
- Presentation Folders
Prepared Foods
- Labels
- Recipe Cards
- Demo Kits
- Header Cards
Wholesale Support
- Sell Sheets
- Brochures
- Product Booklets
- Case/Rack Cards
Tradeshow Items
- Display Tables
- Table Covers
- Handouts
- Magnets
- Ad Specialties
Uniforms
- Hats
- Aprons
- Shirts
- Pants
- Chef Jackets
Common Problems with Printed Merchandising
Many restaurants struggle with unprofitable printed merchandising due to high costs, time-sensitive offers, ineffective messaging, technical issues with print-ready files, and small return on investment. Failed print merchandising wastes time, resources, and money. Unfortunately, operators often fail to identify the root causes of these issues.
Restaurant & Retail Needs
Is it time to seek professional assistance or continue managing printed merchandising in-house? Here’s what we recommend to our clients:
We recommend:
- Menu Layouts Driving Profits
- Dining Promotions with Measurable Results
- "Selling" Photos
- Persuasive Writing
- High-Quality Food Photography
- Compelling Design
Results You Can Expect
- Increased check averages
- Improved customer flow
- Enhanced impulse purchases
- Suggestive, high-profit menus
Three Common Problems & Their Solutions
1.
Unprofitable Menus
Solution:
- Layout Consulting: Ensure your most profitable items are prominently placed.
- Food Costing: Identify whether the problem lies in the menu design or food costs.
- Redesign: Revamp your design for a more persuasive and compelling look.
2.
Ineffective Signage & Menu Boards
Solution:
- Merchandising Consulting: A professional review can offer valuable insights.
- Sign Visibility: Ensure signage is legible and appropriately sized.
- Logical Flow: Make sure your signage or menu is intuitive for guests.
3.
Missed Merchandising Opportunities
Solution:
- Merchandising Analysis: On-site evaluations can uncover hidden opportunities.
- Visual Appeal: Incorporate food visuals into your environment.
- Operations Analysis: Conduct a holistic review for guaranteed results.
Restaurant owners are the experts in their business, but identifying gaps in merchandising efforts can be challenging. Our free consultation service is designed to help uncover the real problems and propose actionable solutions. Don’t leave your print merchandising efforts to chance—optimize them for profitability and success!