In the world of food merchandising, every element contributes to the story your space tells. From the subtle use of culinary props to the grand design of thematic decor, thoughtful choices can dramatically enhance customer perception and drive sales. As Marion Burros once said, “Today’s restaurant is theater on a grand scale.” Just like a theater, every stage—including your restaurant—requires carefully chosen props to set the scene.
The Role of Culinary Props
Culinary props are more than decorations; they are tools for communicating ideas like freshness and themes such as Italian cuisine. When used effectively, they add perceived value, subtly persuading customers to make purchases.
The Role of Culinary Props
Fresh Ingredients:
- Coffee beans
- #10 canned items
- Vegetables and fruits
- Dry pasta
- Seeds
Faux Foods:
- Garnishes
- Fruits and vegetables
- Baked goods
- Concessions
- Custom-made items
Equipment:
- Espresso machines
- Coffee roasters
- Cider or wine presses
- Brewery items
- Farm machines
Floral:
- Fresh arrangements
- Dried wheat
- Faux floral
Tools:
- Pizza peelers
- Woks
- Oversized utensils
- Lobster traps
Ethnic Ideas:
- Lanterns
- Chile peppers
- Flags
- Iron teapots
- Sombreros
Containers:
- Baskets
- Presentationware
- Bowls
- Crates
- Coffee burlaps
- Coffee burlaps
Vintage:
- Antiques
- Local flare (e.g., seed packets, old advertisements)
Common Problems in Food Merchandising
Despite their potential, props and décor are often misused, leading to mismatched containers, unintended messaging, improper sizing, or overpowering props that overshadow the products for sale. Budget mismanagement frequently results in generic environments, while poor prop selection can leave spaces feeling bland and outdated.
Professional Solutions for Retail & Food Service
To elevate your food merchandising, consider these professional techniques:
We recommend:
- Décor Techniques for Every Budget
- Appropriate Container Selection
- Basket, Container & Prop Suppliers
- High-Impact Display Techniques
- Appropriate Container Selection
Results You Can Expect
- Increased check averages
- Warm, inviting atmospheres
- Improved impulse purchases
- Attention-grabbing displays
Three Common Problems & Their Solutions
1.
Props Working Against Restaurant Goals
Solution:
- Merchandising Analysis: Comprehensive evaluation of your current setup.
- Communicate Your Vision: Create displays that align with your brand’s goals.
- Hands-On Display Building: Outdated props that communicate “1980” need replacement.
2.
Lack of Prop & Container Suppliers
Solution:
- Prop & Container Sourcing: Locate resources tailored to your needs.
- Custom Fabrication Solutions: Develop unique props when off-the-shelf items won’t suffice.
- Procurement & Fulfillment: Ensure timely delivery and setup of props.
3.
Missed Opportunities
Solution:
- Visual Food Merchandising Consulting: Outsourced expertise to achieve merchandising goals.
- Food Prop Recommendations: Shift focus from equipment-heavy visuals to food-centric displays.
- Operations Analysis: Identify and address visual or operational factors limiting profits.
Restaurant owners and managers know their businesses better than anyone. However, it’s often difficult to recognize when an environment is overdue for a refresh. If you’re unsure where to start, consider a free consultation to uncover the hidden potential in your space.