The Color Made Me Do It!: How Colors affect customer behavior & purchases in food marketing.

Facebook
Twitter
LinkedIn

When it comes to selecting colors surrounding the presentation of your foods to customers & guests, it’s more important than you have guessed!

Many of these same principles apply to food & retail merchandising as seen below.  Take a look at what various colors tend to communicate in the customer’s mind.  Here’s what we can learn from this graphic:

  1. Visually communicating information helps readers process statistics, ideas & concepts more quickly.  Consider how you could use an example in your business.
  2. Examime how you are using colors to promote food products in-store and in any online interfaces.  

Facebook
Twitter
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Food & Hospitality Resources:

Hospitality IT Consulting Bearheart Consulting Our friends at Bearheart Consulting focus on the IT needs of new hospitality property openings including point of sale implementation.