Fire & Ice, Heavenly Resort, Lake Tahoe
Fire & Ice is a unique Mongolian Grill Restaurant concept at the base of Heavenly Ski Resort. In addition to outside fire pits with relaxing chairs to spend time with friends and family, there is an interesting menu. Selecting a plate full of a large variety of proteins, vegetables, starches, salad ingredients, and sauces diners […]
The Squeeze In: As Seen on the Food Network: Plating Flare
Step or more likely Squeeeeeze In to this famous landmark in Truckee, CA and you’ll likely be surrounded with a decade or interesting artifacts lining the walls, and signatures of guests in sharpee marker lining the walls so fully that you would think it was wall paper. Known for fresh squeezed juices and the world’s […]
Glorious Display and Culinary Environment!
Zeytinia Gourmet Market was among the top quality retail food displays we’ve seen all year. This Northeast based specialty food retailer in NYC and Atlantic City excelled in creating compelling displays. The store was a mix of shelving, unique fixtures, and baskets, and fresh refrigerated prepared food offerings. The market had excellent use of spontaneous […]
Ice Cream – Larger than Life Food Merchandising Techniques
Surrounding Lake Tahoe at Northstar there are many wonderful shops and restaurants. Clearly impacting and enticing the eye of the customer from afar this ice creamery stood out in our visual food merchandising review of the area. Using unique large visuals can draw crowds and get taste buds wanting more! Consider how you can use […]
Pastries: Displayed like Royalty
A visit into Central Philadelphia today discovered a majestic find in merchandising. 17th Street’s Miel Patisserie is a distinguished pastry producer, retailer, and cafe. The golden display cases, European feel, and royal embellishments and props capture a truly unique merchandising technique and grand environment. The proprietor Daniel Jafarian was friendly and open to my quick […]
The Visual 80/20 Rule
We’ve all heard that 80 percent of our business comes from 20 percent of our customers. But rarely do we consider the 80/20 Merchandising Rule. 80 percent of a visual product display in a high volume retailer or market should be visible product. Only 20 percent of the visual should be the display fixtures to […]
The Deserted Island Farm Market Display
Imagine you are shipwrecked on a deserted island. A ship passes by and you fail to scream and shout and wave your arms. This begs major questions. My favorite farm & food marketing competitors are those who take this very approach to selling fresh foods. I notice so many marketers that pour massive energy into making […]
Whole Foods Wins VSMD Retailer of the Year
Congratulations Whole Foods. I’d be interested to understand what others view as the difference between Whole Foods and companies like Wegmans (a previous employer of mine in Fresh Produce Merchandising). What is the key difference that others might determine that sets these two styles apart. In general Wegmans has a more massive approach to their […]
Customizable Farm Adventure Coloring Books
The front cover features a customizable farm name and tagline. Keep in mind the coloring book features farms of many types and may not necessarily reflect your specific farm’s crops or attractions. Here’s one of the 16 farm-centric inside coloring pages. Inside our print partners ordering portal you can see each non-customizable coloring page. If […]